Contracting a PR company is one of the key strategic choices of a start up in seed stage. A common question by founders is whether it is really worth working with an agency, particularly in a landscape that is full of choices and everyone is vying to get your focus. By...

Every great campaign starts with a spark—an idea, a goal, and a story that demands to be shared. For this project, the goal was clear: get Myah’s music video seen, heard, and talked about. But we knew this wasn’t just about views; it was about building a buzz, creating...