Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter, to build an audience and achieve marketing and branding goals. It includes everything from drafting and publishing posts to monitoring engagement and analyzing performance metrics.

It’s vital because it allows you to connect with your audience, build your brand, increase sales, and drive website traffic. Effective social media management helps in creating consistent online presence, engaging with customers, and staying competitive in your industry.

The frequency can vary based on your industry, target audience, and the specific goals of your business. However, a general best practice is to post regularly enough to keep your audience engaged without overwhelming them, which could be anywhere from once a day to a few times a week.

Look for someone with a strong understanding of your industry, experience with the social media platforms that resonate most with your audience, creative content creation skills, analytical abilities to interpret performance data, and excellent communication skills for engaging with your community.

Success is typically measured through various metrics like engagement rate (likes, comments, shares), follower growth, website traffic referred from social media, lead generation, and conversion rate. These metrics help gauge the impact of social media activities on your brand’s online presence and bottom line.

Yes, it can. By engaging with your audience through compelling content, responding to queries, and showcasing your products or services effectively, you can build trust and encourage followers to make purchases, directly impacting your sales figures.