★ Sales Funnels Studio Traffic without a funnel
is a tour bus with no stops.
Custom-built sales funnels for service businesses, ecommerce, coaches, and SaaS. Copy, design, page builds, email sequences, payment, automation. We architect the journey from cold click to closed deal so every visitor has one next step.
★ Funnels we are running
8 active clients
Beverage Co.
Coaching Practice
B2B SaaS
Wellness Co.
Real Estate Co.
Pharmacy
Food Brand
Wellness Brand
★ Platforms we build on
★ The manifesto
"An ad without a funnel is a date that ends at hello. A funnel is the part where the relationship actually starts paying you back."
Chris Harris
Funnel Architect · Reliable PR & Marketing
★ Six funnels we build
From tripwires to applications.
The funnel type follows the offer type. We diagnose what you sell, who you sell it to, and at what price, then pick the architecture that pays back fastest.
reliablepr.funnels
Top of Funnel
1,247 saves · 38 comments
01 Lead magnet funnel
Free guide, calculator, template, or audit gated behind one email. Five-to-seven email nurture warms the lead and books the call. The bread-and-butter top of funnel for service businesses.
reliablepr.funnels
Ecom · Info
892 saves · 24 comments
02 Tripwire + upsell
A $7 to $27 low-friction first offer self-liquidates ad spend. Instant upsell to the core offer. Downsell to a payment plan. The fastest path to break-even on Meta and Google.
reliablepr.funnels
High Ticket
2,103 saves · 67 comments
03 Webinar or VSL funnel
Long-form video sales letter or live webinar that sells a high-ticket offer. Replay sequence, last-call urgency, scarcity stacking. The standard for coaching, consulting, and courses.
reliablepr.funnels
B2B · Services
1,456 saves · 89 comments
04 Application funnel
Long-form qualification form, calendar booking, reminder and show-up sequence, discovery call. Filters tire-kickers out before they hit your calendar. For agencies and B2B services.
reliablepr.funnels
SaaS · App
3,421 saves · 124 comments
05 Free trial flow
Frictionless signup, activation email sequence, in-app prompts, paid upgrade. Built for SaaS, software, and recurring-revenue products. We integrate with your auth and your billing.
reliablepr.funnels
Segmented
678 saves · 19 comments
06 Quiz funnel
Eight to twelve questions segment the visitor, personalized result page, tailored offer per segment. Converts 30 to 60 percent on opt-in. Best for products with multiple buyer personas.
★ Why funnels still beat websites for selling
One offer. One audience. One decision per page.
4.2x
Average funnel ROAS
Properly built sales funnels return an average of $4.20 for every dollar spent across direct response industries. Same traffic returns under a dollar without one.
Source
HubSpot · Marketing Statistics Report
80%
Of traffic is wasted
When traffic lands on a homepage instead of a single-purpose funnel page, eighty percent of attention is lost to nav links, blog posts, and unrelated CTAs.
Source
Marketo · Buyer Journey Benchmark
32%
Average upsell take-rate
Across digital products and ecommerce, one-click post-purchase upsells convert at 18 to 32 percent. Pure margin layered on top of an already-closed sale.
Source
Stripe · Checkout Optimization Report
★ Done-for-you workflow
Audit. Architect. Build. Iterate.
Offer audit, funnel architecture, copy and design, build and integrate, launch traffic, weekly optimization. Every link in the funnel chain handled.
01
Stage 01
Audit + offer
Pull your offer, pricing, audience, and current funnel apart. Most funnels fail because the offer was off-key before a pixel was placed. We start there.
02
Stage 02
Funnel architecture
Map every page, every email, every sequence, every upsell. You see the full flow before we build anything. Sign-off required before pixel one.
03
Stage 03
Copy + design
Headlines, sub-heads, body, button labels, every email in the sequence, the SMS reminders, the thank-you pages. Round one in five to seven days. Two rounds of revisions.
04
Stage 04
Build + integrate
Pages, payment, email platform, CRM, calendar, ad pixels, analytics. Tested end-to-end on your real data before traffic gets near it.
05
Stage 05
Launch + traffic
Connect to cold traffic. Paid, organic, partnerships, or your existing list. We can drive Meta, Google, YouTube, LinkedIn, or TikTok ourselves, or hand off ready-to-receive.
06
Stage 06
Iterate + optimize
Weekly review. Opt-in rate, sales-page conversion, AOV, ROAS. Tune headlines, offers, sequences, order bumps. The funnel improves every month, forever.
★ Live funnel · 30-day rolling
10,000 visitors. 31 closes.
A real client funnel snapshot. Every visitor counted. Every drop-off named. Every conversion benchmarked so we know where to fix first.
LIVE FUNNEL · deenma_authority_v3
Apr 18 → May 18 · $87,400 revenue
STAGE 1 · Cold traffic
STAGE 2 · Landing visitors
↓ 64% conv from prior
STAGE 3 · Opt-ins
↓ 35% conv from prior
STAGE 4 · Sales-page views
↓ 53% conv from prior
STAGE 5 · Calls booked
↓ 12% conv from prior
STAGE 6 · Closed deals
↓ 22% conv from prior
Cost per visitor
$1.82
Cost per lead
$8.13
Cost per close
$587
Funnel ROAS
4.8x
★ The customer-getting math
How a funnel made a billion dollars.
Alex Hormozi's actual funnel architecture broken down piece by piece. Same primitives we use on every client build. We send this to every prospect before our second call.
How Alex Hormozi Made a $1B Sales Funnel
Acquisition.com · funnel breakdown
"Make the offer so good they feel stupid saying no."
· Alex Hormozi
★ Free Funnel Teardown
Send us the URL, get a written teardown.
Drop the URL of your current funnel (or homepage). We send back a 1-page written teardown with the top 5 leaks, expected revenue lift per fix, and the order to fix them in. No call required.
- ✓ 5 specific conversion leaks ranked by revenue impact
- ✓ Estimated lift per fix in dollars, not just percent
- ✓ Recommended fix order, highest ROI first
- ✓ Industry benchmark per stage of your funnel
Funnel teardown · sample
Top 5 leaks found.
~$8,400/mo recoverable
01 · Opt-in has 7 distractions
Remove nav + footer + 3 unrelated CTAs. +$1,800/mo
02 · No order bump on checkout
Add $27 add-on, 32% take-rate. +$2,400/mo AOV
03 · Email 1 sent 6 hours late
Welcome inside 60 seconds. +$1,440/mo
04 · No cart-abandon retargeting
Meta pixel + 3-day abandon flow. +$1,900/mo
05 · Mobile CTA below the fold
73% mobile. Move up. +$860/mo
· Reliable PR
★ Words from clients
Real reviews from funnel clients.
"They mapped our whole funnel in 90 minutes on the kickoff call. We saw immediately why we were leaking money."
★★★★★ Verified Client Review
"Doubled our opt-in rate within three weeks of relaunching the lead magnet page. Same traffic source, same offer. Just better copy and design."
★★★★★ Verified Client Review
"The upsell flow alone added 22 percent to our average order value. Pays for itself every week."
★★★★★ Verified Client Review
★ Frequently asked
Straight answers on funnel work.
What is the difference between a website and a funnel?
+
How does pricing work?
+
How long does a funnel take to build?
+
What platform should I build on?
+
Do you write the copy?
+
Will you also run the ads to the funnel?
+
How do I know if a funnel is working?
+
★ Free funnel resource
A free scorecard. One email unlocks it.
The same playbooks, checklists, and scorecards we run in-house. Drop your email, the PDF downloads on the spot. No drip, no spam.
★ Stop sending traffic to a tour bus
Build the stops. Watch the math change.
Free 15-minute call. We diagnose your current setup, sketch the funnel that fits your offer, and tell you if you actually need one or just a better landing page. Either way you leave with a plan.
From the journal
Worth reading next.
Amazon
How to Get Reviews on Amazon in 2026 (Contact Customer Is Gone)
Amazon removed Contact Customer on critical reviews in June 2026. What sellers can still do to get reviews, what Vine costs, and what gets an account flagged.
Read →
Ecommerce
The Ads Filled the Cart. Nobody Paid.
A jewelry brand's Meta ads delivered 972 landed visits, 7 add to carts and 8 checkout starts in twelve days, and nobody bought. Here's how two checkpoints we wrote in advance pointed us past the ads to the offer and the checkout, and what we found there.
Read →
Meta Ads
Complete Registration Event on Meta: Which Signup Step to Track
A software client's site fired Meta's Complete Registration event only after an emailed code. What that did to a signup campaign, and which event to choose.
Read →
Paid Advertising
Facebook Ads to Amazon: Attribution and the Brand Referral Bonus
How to run Facebook ads to an Amazon listing: why Meta can't see the sale, how Amazon Attribution tracks it, and what the Brand Referral Bonus credits back.
Read →
Social Media
Your Instagram Caption Link Goes Nowhere
Links pasted into most Instagram captions aren't clickable, and the comment a keyword, follow first, get the link flow runs on a paid tier. Here's where links actually work and how to start an email list without guessing.
Read →
Landing Pages
Why Your Service Landing Page Doesn't Convert
Paying for clicks that bounce? Here's why your landing page doesn't convert and 5 fixes for a high-converting service page you can run this week.
Read →
Cold Email
Why Cold Email That Gets Opened Still Gets Ignored
Our open rate was healthy and our reply rate was zero. Here is what we found when we audited our own outreach, including the personalization trick that quietly insults people.
Read →
AI Automation
AI Receptionists in 2026: What to Automate, What to Never Automate
79% of people would rather talk to a human. AI receptionist adoption is up 89% at small businesses anyway. Both things are true. Here is how to use one without losing customers.
Read →
