★ Paid Advertising
If your ads
don't make
money, they're rent.
Performance paid media across Meta, Google, TikTok, LinkedIn, and programmatic. Daily optimization. Real attribution. Creative testing as the engine. If we can't make your spend profitable inside 90 days, we tell you and we walk.
Spend
$14782
Revenue
$62084
ROAS
4.2x
★ The manifesto
"Spend without attribution is donation. We build the tracking before we run a single dollar through the system, so every click maps back to a customer or it gets killed."
Chris Harris
Performance Lead · Reliable PR & Marketing
★ Six platforms we run
Every platform that actually performs in 2026.
We do not chase every shiny new platform. We run the six that have proven attribution, scale, and ROAS for real businesses.
Meta
Facebook + Instagram
The bulk of our ad spend lives here. Reels, carousels, single image, lead forms, conversion campaigns. Creative testing is the work, not the bidding.
Google Ads
Search + Display + Shopping
Bottom-of-funnel intent. Brand defense, competitor terms, high-commercial-intent searches, Shopping campaigns, retargeting display.
TikTok Ads
Spark Ads + Top-View + Pulse
Where younger demographics actually live. Spark Ads (boosted organic), Top-View takeovers, creator marketplace integrations.
YouTube Ads
Pre-roll + In-stream + Shorts
High-intent traffic from search + relevant pre-rolls. Shorts ads for younger audiences. Long-form for considered-purchase products.
LinkedIn Ads
Sponsored content + InMail + Lead Gen
B2B only. Expensive per click, but the prospects are real. Sponsored posts, conversation ads, message ads, lead-gen forms.
Retargeting + Programmatic
Cross-platform retargeting
Re-engaging visitors who left without buying. Display, social, YouTube, programmatic. Lowest CPA in the funnel, almost always.
★ Live performance dashboard
The numbers, in plain English.
Sample dashboard from a live client engagement. You get a real version of this every week, plus a monthly call where we go through what worked and what to test next.
May 2026 · last 30 days
Multi-platform performance
LIVE DATA
Budget allocation
$14.8K
monthly
ROAS · 30-day trend
Active campaigns
4 LIVE · 1 PAUSED
★ Sample dashboard · client names anonymized in real reports
★ The reality of paid media
Most agencies are optimizing the wrong thing.
iOS 14, third-party cookie deprecation, and the algorithm shift moved performance away from bidding strategy and audience targeting. Now creative is the lever. Most agencies still split-test bid caps and call that work.
We test creative weekly, kill losers in 48 hours, scale winners 20-30% per day, and rebuild the funnel underneath if it leaks. That is the work.
4.2x
Avg ROAS our clients hit
Our active client roster averages a 4.2x return on ad spend after 90 days. Top performers hit 6-8x. Floor we walk away from: anything under 2x.
Source
Reliable PR · client portfolio data, 2026
70%
Of Meta performance is creative
70-80% of Meta ad performance comes from creative quality, not bidding or audience. Most agencies still optimize the wrong thing.
Source
Meta · Performance Marketing Index
23%
Of digital ad spend wasted
23 percent of all digital ad spend is wasted on misconfigured campaigns, broken tracking, or audience mismatches. Audit before scale.
Source
Adobe · Digital Trends Report
★ How we run ad accounts
Audit, create, launch, scale.
01
Account audit + setup
Pixel + Conversions API check, ad account health, tracking validation, audience review. Find the leaks before we spend.
02
Creative production
5-8 hook variations per campaign, vertical-first, native-feel, brand-aligned. Real creative testing, not 1 ad with 3 audiences.
03
Launch + test
Small test budgets, kill losers fast, scale winners 20-30% per day. We do not 'set and forget.' Daily watch, weekly optimization.
04
Scale + report
Once we have a winning concept, we scale spend, iterate creative, expand audiences. Monthly insights call with the math.
★ The new way to run Meta in 2026
Watch what actually scales on Meta now.
Strategy walk-through covering the iOS 14 attribution shift, creative-first scaling, and the campaign structure most agencies still get wrong. Same playbook we run for clients every week.
The NEW Way to Advertise on Facebook in 2026
Meta Ads · strategy + structure walkthrough
"70 to 80 percent of Meta performance is creative quality, not bidding."
· Meta Performance Index
★ Free ad account audit
Give us read access, get a 7-day teardown.
Add us as an analyst on Meta Business Manager or Google Ads (read-only). We will audit pixel health, conversion tracking, audience setup, campaign structure, and creative performance. You get a 1-page report with the 3 biggest profit leaks.
- ✓ Pixel + Conversions API validation
- ✓ Campaign + ad set structure review
- ✓ Creative performance breakdown (last 90 days)
- ✓ Three profit leaks ranked by recoverable spend
Audit Report · Sample
Total recoverable spend
$3,847 / month
01 · Broken conversion event
-$1,840/mo
Pixel firing on Add to Cart, not Purchase. Algorithm optimizing wrong event for 3 months.
02 · Audience over-stacking
-$1,200/mo
8 ad sets targeting overlapping audiences. Self-competing in auction. Consolidate to 3.
03 · Creative fatigue
-$807/mo
Same 2 ads running for 47 days. Frequency hit 6.2x. Refresh creatives or kill audience.
★ Words from founders
Real reviews from paid media clients.
"Reliable PR took over our Meta ads and within 60 days we were profitable on cold traffic for the first time. Creative testing was the unlock."
★★★★★ Verified Client Review
"Our previous agency just set up campaigns and let them run. These guys actually monitor and tweak. Big difference in ROAS week over week."
★★★★★ Verified Client Review
"Honest about what would and would not work for our budget. Recommended we pause Google and double down on Meta, which was right."
★★★★★ Verified Client Review
★ Frequently asked
Straight answers on paid media.
What is a realistic ROAS for my business?
+
How much should I spend on ads?
+
How does pricing work?
+
Do you do the creative or do I?
+
Will you guarantee a specific ROAS?
+
What platforms do you work in?
+
How long until I see results?
+
★ Free paid-ads resources
Two free scorecards. One email unlocks them.
The same playbooks, checklists, and scorecards we run in-house. Drop your email, the PDF downloads on the spot. No drip, no spam.
★ Ready to make spend profitable?
Make every dollar work harder.
Free 15-minute scoping call. We will look at your current accounts, ID the leaks, and tell you the realistic ROAS for your category. No deck, no pitch, just the math.
From the journal
Worth reading next.
Paid Advertising
Google Ads Reported 444 Conversions. None of Them Were Signups.
A software client's Google Ads program closed at $470.83, 2,726 clicks and 444 conversions. Every conversion was a YouTube channel subscription. Here's how the conversion column decides what a campaign chases, and how to report a real result that isn't the result you needed.
Read →
B2B Marketing
Our Warmest Audience Was Our Most Expensive One
We ran the same LinkedIn ad against a 59,000-person customer list and against cold attribute targeting. The warm list cost six and a half times more per click and produced nothing. Here are both sets of numbers.
Read →
Analytics
The Dashboard Said One Lead. There Was No Lead.
A counter read one. The record surface read zero. The download produced no file, three times, on three different days. Here is what we have learned about marketing numbers that restate themselves, and the six rules we now report by.
Read →
Paid Advertising
Your Meta Ads Have a Cheap CPC and No Customers. Here Is Why.
Ninety percent of one client's launch budget went to a placement nobody chose. The clicks were cheap, and three quarters of them never reached the website.
Read →
Paid Ads
10 Settings Draining Your Meta Ads Budget
Meta's default settings are designed to spend your money as fast as possible. Here are 10 toggles to fix today before you waste another dollar.
Read →
Paid Ads
Unlocking Low Cost Per Click on Meta Ads
Proven ways to lower your cost per click on Meta Ads. Smart targeting, stronger creative, A/B testing, and budget moves that lift ROI without burning spend.
Read →
Paid Ads
When Americans Spend Money: An Advertising Guide
Most business owners advertise when they feel like it. Smart owners advertise when their customers are actually ready to buy. The 12-month calendar inside.
Read →
